•Energy: Reduce electricity consumption by switching to LED lighting and implementing power-saving practices: turn off the lights and socket while not in use, utilising natural lights, installing power strips.

•Waste: Achieve zero waste-to-landlandfill by maximizing recycling of paper and packaging, and reusing outer packages where possible.

•Procurement: Prioritise the use of local and sustainably sourced materials, such as recycled paper, packaging material and work with suppliers who share sustainable values. We use cardboard edge protectors and recycled wrapping paper to product our products.

•Transport: Encourage staff to use public transport, cycle, or carpool by offering incentives. Minimize business travel by using virtual meeting technology when possible.

•Donations: Minor defected products are given to local schools in Birmingham be used as crafting materials.

Many of our bestsellers are recycled

Our tins are fully recycled. Luxury gift boxes is made with
at ​least 90% recycled cardboard.